We are delighted to announce the opening of the new G4 pop-up store in the French café Le Troquet, located in the heart of Budapest, the Hungarian capital. This unique location combines the passion for cycling with the charm of a traditional French café. Learn more about this innovative concept where cycling culture and the French art of living become one!
Le Troquet, a French coffee house in the heart of Budapest
Geoffroy Lequatre, an iconic figure in French cycling, three-time participant in the famous Tour de France and winner of the Tour of Britain, is setting up his high-end cycling brand G4 Dimension in an authentic French bistro in the heart of the Hungarian capital, Budapest. With its warm atmosphere and retro charm, Le Troquet is the perfect place to combine the passion for cycling and the French art of living. The café offers a delicious selection of pastries, aromatic coffees, traditional French dishes and a wonderful selection of fine wines. Its friendly atmosphere makes it a perfect place for cyclists to relax after a bike ride.
G4 x Le Troquet pop-up store opening party
To celebrate their collaboration, G4 will be holding a grand opening party at Le Troquet on June 8, a convivial evening in the image of the French bistro and the Côte d’Azur brand. This inauguration will be the occasion to meet Geoffroy Lequatre, founder of the brand and former professional cyclist. You will then attend the presentation of the latest G4 cycling clothing and accessories collections in an inspiring setting. G4 and Le Troquet have planned many surprises for their guests. A wine tasting will be offered to accompany the discussions around the passion of cycling. A DJ will animate the evening for a festive and friendly atmosphere. So, make a note of this date in your diary and see you on June 8 for this opening night, not to be missed.
Social ride : Saturday 27 May in Budapest
G4 has chosen to pedal to celebrate! A few days before the opening night, Geoffroy Lequatre invites all cycling enthusiasts to an 80 km bike ride starting from the café Le Troquet. This social ride will be an opportunity to meet in smaller groups and to share a 100% cycling moment with the G4 community. This Hungarian ride will be the first of a great series!
G4 meets its customers
Since the creation of G4 Dimension, the brand has managed to expand worldwide, and this is not its first collaboration. In 2018, G4 formed an innovative partnership with the renowned car brand Mini Paris, and more recently, it has established a presence in the United Arab Emirates for a few months in the Airwerks Cycles concept store. Now, discover our latest pop-up store in Denmark: G4 x Capito Coffee & Training.