New G4 Distributor: Apesud Cycling

G4 is delighted to announce it has concluded an exclusive distribution agreement with Apesud Cycling who will be seeking further French retail partners for G4’s range of high-performance cycling and casual wear plus co-ordinating accessories.

G4 co-founder and General Manager Petra Harangi confirmed: “We’d been looking for some time for a distribution partner for our home market but it was essential for G4 to collaborate with a like-minded organisation with a roster of premium brands which appreciates the care and attention we give to every stage of the production process. As soon as we met with Apesud’s management team, we knew we’d found our ideal partner.”

For their part, Olivier Paolucci Apesud Cycling General Manager affirmed: “The company Apesud Cycling has decided to expand its activities solely within the premium segment. The choice of bands is primordial and all have the same objective – the pursuit of excellence. Our latest partnership with G4 completes our Dream Team of brands for distribution and fits perfectly into our product offering for our retail partners who specialise in high-end goods, giving us the opportunity to offer them an exclusive and highly unusual product range.”

G4’s 2016 Summer Collections “Distingushed, Hipster and Jungle” will be available to order from Apesud Cycling next March. You can also order our CUSTOM cycling wear from them.

ABOUT G4: Founded in 2010, G4 is a young, vibrant brand based in the French, Cote d’Azur which designs and produces sporting garments of the highest specification. Real-life partners Geoffroy Lequatre and Petra Harangi obsess over the tiniest details to ensure that their stylish, form-fitting products, sold on line in the G4 boutique and at selected retailers, will delight even the most discerning customer.

ABOUT APESUD CYCLING: The company, formed in 2012 and based near Montpelier, is responsible for the distribution of a number of premier brands, most notable Colnago, in the French market.

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