4 days of Black Friday at G4!

This year the Black Friday is a little bit special, for the occasion we decided to please you by offering you 4 privileged days at G4 with exclusive offers!

Black Friday marks the beginning of the holiday shopping season. Indeed, it’s the time to please others but also to treat yourself by buying high-end G4 cycling apparel at discounted prices.

As you know, at G4 the price of our items is determined by their value, which is why we are not used to charging excessively low prices. But at the beginning of the festive season and with Christmas approaching, we have decided to make you happy! And yes, it’s 4 days of exclusive discounts for you!


But, where does Black Friday come from?

Black Friday comes directly from the United States and begins with the famous family holiday of Thanksgiving, a convivial moment shared as a family around a delicious long-cooked “turkey”. Thanksgiving marks the beginning of the festive season in the United States and the first Christmas shopping at excessively reduced and interesting prices.


Photo dating from the early 60’s, where you can see the Black Friday crowd!


Black Friday has changed over time and now extends over several days or even whole weeks! Whether online or in stores, customers are waiting for this period to rush in and rob everything. Enough to do good business and empty your bank account!

This year, because of the epidemic, it is the purchases on the internet that have broken an incredible record and will only increase with this Black Friday period which runs from Thursday 26th to 7th December! Some have even decided this year to practice a Pre-Black Friday one week before.




This is an opportunity to please you with prices that are more affordable for you. This year we have decided to offer you 4 days of Black Friday with exceptional discounts! We even offer you the new collection at soft prices such as the new Contrast long sleeved cycling jersey in the colors of nature, to satisfy you even more!



G4 loves the Christmas season, and we are committed to making you happy. It’s time to buy your elegant, high-performance G4 cycling apparel to give as a gift for Christmas and to put under the tree! But also for those who don’t know our brand, to discover it and enjoy G4 at more affordable prices.
This year there are exclusive discounts ranging from -10 to -50%, so hurry up, stocks are limited!






The best cycling outfit for your safety: the entire Archange collection, for Men and Women, in Black Friday!

Find the most sopshiticated jacket in the world with its 15 fabrics and its reflective side: an elegant and high-performance cycling jacket to surpass yourself on the roads.

Accompanied by the reflective Archange technical tights with its PRO100HD skin for guaranteed comfort, and its ultra-light long-sleeved cycling jersey with windproof properties.





Also find the DENIM collection at low prices, a collection rich in colors and timeless in the world of fashion! Fluorescent yellow for you gentlemen and fluorescent pink for you ladies, enough to sublimate you and guarantee your visibility on the roads.

Two jackets ideal for Winter thanks to their undershirt integrated in the back to give you an excellent breathability and thermo regulation.





An alliance between comfort, lightness and performance for a collection adapted to extreme weather conditions!
A whole cycling collection with a winter jacket, a windproof jersey and ultra comfortable long tights, enough to keep you warm for the coolest cycling outings.
With trendy and distinguished dot designs, to perfectly complement your winter cycling wardrobe!



Discover all our Black Friday selection with Winter accessories but also our summer collections Nice 1920, Sunwave and Mediterranean, excellent gifts that will please your loved ones!


The G4 Team