This Friday, November 22, 2019, Geoffroy Lequatre and his team show the novelty of winter: The new e.Motion jacket.
Actor of innovation in this market and precursor about high-end cycling equipment, Geoffroy Lequatre presented a unique jacket, elegant and equipped with a light band optic fiber.
A simple observation
Today it is obvious, cycling is on a changing mood. Urban developments exploses and cyclist has more and more space on our roads. Firm try to convince employees that cycling and regular physical activity is a nice choice. City support cycling for emissions-free travels and people seems to start thinking with a collective environmental awareness.
One of the biggest challenges of this transformation is security. Beyond the ecological, environmental and well-being criteria, it is essential that safety be one of the first concerns of the market.
Unfortunately, in 2018, nearly 5,000 accidents involving cyclists and nearly 200 deaths happened in France. That why Geoffroy and his teams wished to react, while respecting the values of the brand: performance & elegance.
A bright idea
Last year, Geoffroy and his team showed the most sophisticated outfit in the world: Archangel. A tasty blend of over 15 fabrics. This outfit has many reflective fabrics and inserts for increased visibility and real progress in cycling safety.
This year, It’s a cycling jacket bright, illuminated and safe.
Nothing can replace the active visibility on the roads. That’s why the e.Motion jacket is with a fiber optic light strip: technology that gives the owner real visibility over 300 meters in harsh and bad and dark weather conditions.
Unlike a light or a led strip, the e.Motion jacket offers 360 ° visibility. On a clear and dark day, the jacket is visible at more than 5000 meters. Whatever the situation, this light strip will always be more effective than any LED or reflective device.
The strip is powered by a rechargeable Li-ION 800 mAh battery. The jacket is light, very resistant, flexible and washable (without its battery, don’t do the mistake…). You can control the strip with a button and has 5 modes of operation: 3 different light intensities, a flashing light and an off mode.
The e.Motion jacket is the main piece of this new outfit. This is one of the safest cycling jackets in the world.
The main fabric of the jacket is composed of a triple membrane both windproof, water repellent and fleece. The second fabric used is a padded membrane, ideal for winter and for difficult weather conditions.
Its anatomical cut and the combination of different fabrics gives the new e.Motion jacket great breathability while maintaining the properties of self-regulation.
In addition to its reflective pockets at the back, the jacket has fabric protection for the bright fiber and the zip for a perfect level of finish.
With the shorts, the complete e.Motion outfit is a winter set that focuses on safety and your protection.
With carbon reinforcements at the thighs and a ceramic fabric at the seat and thermal polyamide fabric at the bottom of the legs, the e.Motion long winter tights have all the technical know-how of the brand to satisfy cyclists. more demanding. Above the seat and at the zips at the bottom of the legs, the shorts have reflective inserts with high visibility.
The Pro 100 Pro Pro Double Pad with its foam is designed for long distances and exits more than 3 hours.
Technical, comfortable, elegant, safe … the e.Motion bib shorts have all the necessary features to accompany the jacket and thus, complete the e.Motion outfit.
An elegant design
Elegance and performance, these two words present inside the logo of the brand and in our development are both moral values to follow but also rules in the research and development of new collections.
The e.Motion collection is sober, elegant and technically irreproachable. The cachet, luxury and refinement balance in an outfit where the delicacy is at the service of visibility, for your safety.
A unique quilted style brings this jacket the touch of urban conformism to blend into the cityscape of our cities. But rest assured, you will not go unnoticed.
Discover in image and video this new collection that will make noise.