The G4 Story: Perfection for cyclists.
The brand was created by Geoffrey Lequatre who’s been a professional cyclist since 2002.
I dreamed of adding a different dimension to my life, one where I could look after every single detail and combine optimal fit, elegance, the latest fabric technology and construction, comfort and luxury. My dream became a reality when G4 was born !
G4 is based on my experience as a professional cyclist, extensive research and my personal philosophy.
G4 is an Italian manufactured range of high end cycling kit and casual wear, developed and designed by Geoffroy and his team, so you too can experience the same cut, meticulous design and performance expertise enjoyed by professionals. You can be sure that G4 products will not only make you look and feel better on the bike but you might even perform better – just like a Pro !
Chronology / Timeline
First design by Geoffrey Lequatre
T-shirt Official Fan Club "Geoffroy Lequatre"
First design Pro by Geoffrey Lequatre
Sportswear clothing for professional cycling team, Agritubel.
TheG4 brand was launched on 4 September 2010 and presented during the TriStar111 event in Monaco
T-shirts designed for the Radioshack professional cycling team as chosen by Lance Armstrong
Partnership with TriStar 111 Events
First summer, mid-season and winter collections
New sportswear collection
Partnerships with TriStar’s Team of Ambassadors, The Kivilev Event Team and 24h of Le Mans and the portal CyclismeActu.net.
Exhibitions: Ironman France and Monaco Tristar111
New summer and sportswear ranges
Creation of G4’s Ambassador Progrm and presence at 8 major sporting events.
Bibshort + Jersey (SS) + Socks
323,10 €- 10.00 %
Jersey (SS) + Bibshort + Socks
305,10 €- 10.00 %
Extra light Joker wind vest + Compress Arm...
242,10 €- 10.00 %