G4 and Geoffroy Lequatre in the media: Pedalnorth

This article was recently published on the respected Pedalnorth website.
We recently interviewed former Tour of Britain winner, Geoffroy Lequatre, and got to the heart of his cycling story, including the company he started with his international triathlete partner, Petra, G4.

Geoffroy and Petra have now released a new winter range of clothing, and it really is pretty damn good! They’ve taken design of cycle clothing to a new level, with the design detail even on the inner fabrics. Yes, beautiful inside, beautiful outside, warm inside, visible outside! The G4 2015 Winter Collection once again applies the criteria of haute couture to cycling kit for everyone whether you’re a pro, an avid or just a casual cyclist.  For me, cycle clothing has to make me feel the part as well as look good and provide the necessary comfort. Yes, it’ll likely get sweaty and a bit muck ridden on some rides, but let’s at least start off by looking good.
We love the design elements that G4  place on the ranges, and this new line will not only make you feel unique and ‘just the job’ as you tackle the hills and lanes in  this lifestyle brand designed and headed by 2008 Tour of Britain winner Geoffroy Lequatre. Monochrome colours with flashes of gold, or neon yellow, pink and orange, are on-trend in this new collection, ensuring that quality of fabric and workmanship is matched by great design. Don’t just ride well, look good to!  And it’ll keep you visible and safe on the road. This is critical, especially in the Dales, where cycle accidents are on the increase. The subtle flashes of colour will just add that little extra element of safety, without distracting from the overall design.

Taking their obvious artistic ethos as a guide, G4 has partnered with US cycling artist Greig Leach, using his paintings on the interiors of the jackets to give them a unique, high quality finish. You make the decision: ride in comfort, ride in beautifully designed kit – ride in style.